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Cra 69B # 31A 14
Medellin - Colombia
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Bogota: 300 443 49 14
Colombia: 312 773 5246
Medelliín Cra 69B # 31A 14
Bogota Calle 74a #66 72
und 20 interior 1-204
Miami 20 SW 20th Rd
A good strategy in social networks helps and increase your presence on the web. In the world of web 2.0 where information is shared and discussed, it is very important to have a presence in social networks.
Social networks are a conduit for information, any content can become a snowball and reach countless people, and best of all, they are free. But to be able to obtain the reputation and the expected echo must be done in a professional and strategic way.
As there may be good content for your company, there may also be negatives. Users of networks are free to express, comment, approve, reject and condemn with immediacy and autonomy. That is why it is important to have communication protocols and contingency plans, to use this tool in favor and be prepared for irregularities that may arise.
A social networking strategy is not just limited to having an account on Facebook and Twitter, Instagram or YouTube, goes much further. It is to know why we have them, that we want to communicate, as we want to communicate, it is to establish relations of these social networks with the other digital means.
There is a great diversity of social networks in different platforms, each one has specific characteristics and functionalities. That is why it is not a matter of opening accounts in each network in an indiscriminate way, but of analyzing your business and the digital objectives that are proposed, to choose the ones that best fit the strategy.
Although the basic functionalities of social networks are free, in them we can also find and take advantage of the options of advertising or paid advertising, so it is possible to reach a very defined segment through relevant images that invite you to buy a product or purchase a service .
Advertising has made the leap from traditional media to digital media and social networks are a fresh and fun channel through which effective and successful advertising strategies can be implemented. The best thing is that advertising is social networks almost unnoticed by users, that is, although they bring positive results for the company, users do not feel attacked or suffocated as if it happens in other media.
In Interactive Symbol we devise strategies to generate fans and we take care of the relationship and interaction with them. Monthly we will give you reports of the obtained results and also we focus the social networks in strategies of positioning.